Clean, Simple Layout
The layout is the overall structure of your website. A good layout should be straight-forward and easy to navigate. A crowded layout is more difficult to categorize. Having a simple (yet appealing) website allows search engines to find you easier.
Clean Background
Backgrounds should be kept minimal to appoint focus on the content and not visually overwhelm your visitors. Main background colors are white, soft gray, and black. Simple patterns or a clean design can also be used.
Spacing and Organization
Your content shouldn’t be crowded or cluttered. Modern websites utilize CSS (Cascading Style Sheets) used to style, align, and space content. Main links should lead to key information that is organized in categories or pages so your visitors won’t get frustrated searching for what they need.
Headings and Limited Text Variations
Consistency is important. Websites should use a limited variation of font colors and styles. Large texts called headers are used for titles, important information, or to express the gist of something. The body text should use the same font-family. Different colors are reserved for links or titles.
Center Page Orientation
Most websites now have their content horizontally centered. This allows for your layout to appear on the entire screen and looks much better on on today’s widescreen monitors.
Use of Icons
Website icons are nifty vector arts used in navigation or to represent features, products, or other information. They can be used in any kind of layout to generate an appealing and orderly aspect.
Use of Stock Photography
Licensed photography may be purchased for creative and commercial uses. Professional stock images can be purchased online for small fees. Some websites that provide them are www.istockphoto.com, www.shutterstock.com, or www.bigstockphoto.com.
Fees for revisions are estimated by the complexity of your requirements.